NOW XyliWhite™ Toothpaste is a fluoride-free toothpaste gel from NOW Foods that utilizes the well-researched benefits of xylitol to help support desirable oral health. Xylitol is a natural sugar alcohol with a taste and texture that is remarkably similar to table sugar, with 40% fewer calories! Unlike many of the chemicals found in other fluoride-based, whitening toothpastes, xylitol is an all natural, well-tolerated substance that occurs naturally in many fruits, berries and other natural sources. In fact, the human body manufactures as much as 15 grams of xylitol every day.NOW XyliWhite™ Toothpaste is all-natural, formulated from select materials, and guaranteed to be of superior quality. The benefits of xylitol are well-documented, and studies continue to show its beneficial role in oral health. NOW XyliWhite™ Toothpaste is completely safe for users of every age.